

Areas of Expertise
Global Mobility
Clear and compliant solutions for international assignments.
I provide comprehensive advice on the planning and execution of international employee assignments, with a focus on compliant set-ups, pragmatic solutions, and smooth processes.
Typical areas of support:
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In-depth analysis of assignment options before hiring international candidates
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Work permits in Switzerland and abroad
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Troubleshooting for existing international employment situations
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Structuring commuter and remote work set-ups
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Drafting assignment contracts and developing mobility policies

About me


Norma Reynov, MBA
For more than 15 years, I have worked with HR teams on international employment topics – both as an external advisor for Swiss SMEs and in-house within a large corporation. My approach is hands-on, solution-oriented, and focused on building structures that are compliant and work in practice.
Credentials at a glance:
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Supported over 250 companies in thousands of international HR cases
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MBA, Vanderbilt University (USA)
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Business degree, TU Freiberg (Germany)
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GMS-T and GPHR certified
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Ranked 3rd in the Swiss national HR certification exam (1,000+ participants)
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International work experience in Germany, Switzerland, China, France, and the United States
I also publish articles and speak regularly on international tax, social security, assignments, and cross-border employment cases.
What I stand for
Technical depth
More than 15 years of experience in Global HR, immigration, international assignments and HR compliance - across various industries and company sizes.
Pragmatic solutions
Advice that works.
Tailored, executable, and aligned with your internal processes.
Trusted support
I work like part of your team. Stepping in when needed, solving the issue efficiently, and freeing up your HR resources to focus on their core work.

Working together
Case-by-case consulting
Fast, focused advice for specific mobility questions. Work permits, income tax, payroll, social security, international HR compliance.
Second opinion & sparring
I provide quick, expert input to confirm your direction, discuss open points, or highlight overlooked risks.
Project-based support
Support across your project lifecycle. From concept to execution, with clear milestones.
Workshops & training
Tailored learning for HR teams. Focused on real cases and current compliance topics.
Let's connect.

I regularly share insights from international HR practice with a particular focus on cross-border employment, work permits, and compliance topics.
If you are active in this field and value professional exchange or potential future collaboration, I would be happy to hear from you. Either on LinkedIn or via the contact form below.
